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New Media Currents is a podcast designed to help the business professional
understand new media trends to gain competitive advantage. See
press release.
Download:
Robert Scoble is Interviewed by John Houghton
April 18, 2007 (10MB) 15 Minutes
Robert Scoble, well known blogger and author of "Naked Conversations: How
Blogs are Changing the Way Businesses Talk with Customers" talks about the
latest media trends including live video streaming, twitter, and
multimedia website integration.
Download:
Web 2.0 for
the Enterprise: What Corporations Really Want and Use
April 18, 2007 (19MB) 52 Minutes
How are corporations using wikis, blogs, social bookmarking and
podcasting? Find out straight from the world's top companies on this panel
as we hear from Joe Schueller of Procter & Gamble, Michael Lenz of Cisco,
Ross Mayfield of Social Text, David Meyer of BEA, and moderated by Rob
Rueckert of Intel Capital. This program was produced by MobileCast Media,
O'Reilly Media and CMP and was recorded at the Web 2.0 expo in San
Francisco.
Download:
Wikis and
Social Media
April 17, 2007
(9MB) 11 Minutes
We've all heard of Wikipedia, but have you
considered that corporations can create internal and external wikis to
further corporate knowledge and gain competitive advantage? John
talks to Ross Mayfield, CEO of Social Text at Web 2.0 Expo in San
Francisco.
Download:
The Future of
Mobile Connectivity, Part 1
September 18, 2006 (15MB) 25 minutes
John interviews Michael Crane of Keynote
Systems for a macro level look at how mobile technology is being used to
make people and businesses more efficient, including a close look at the
phenomenal growth in Africa and China. Part 1 of 3.
Download:
The Future of
Mobile Connectivity, Part 2
September 18, 2006 (13MB) 23 minutes
John interviews Michael Crane of Keynote
Systems on user generated content in Korea, identifying the largest cell
carriers, location specific shopping with your cell phone and detecting
automotive traffic patterns. Part 2 of 3.
Download:
The Future of
Mobile Connectivity, Part 3
September 18, 2006 (19MB) 33 minutes
John interviews Michael Crane of Keynote
Systems where they discuss mobile solutions for parking, Flash technology
as an enabler for mobile commerce, and mobile operating systems. Part 3 of
3.
Download:
Media Trends
May 19, 2006 (15MB) 18 minutes
Explore media trends that repeat themselves over time so that you can
understand past cycles and predict future outcomes. Special guests
are Dr. Christopher Sterling, Professor of
Media and Public Affairs at The George Washington University and
Dr. Miriam Smith,
Associate professor of media management and law San Francisco State
University. Click for program notes.
Definition of media
Time from invention to adoption
Printing press: 270 years
Radio: 70 years
TV: 20 years
Internet based media
Future of media
We hope that you join us regularly on New Media
Currents to keep up-to-date and learn about new strategies and how they
can be applied to survive and thrive in todays media driven society.
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