New Media Currents Privacy Policy

New Media Currents has created this privacy statement in order to demonstrate our firm commitment to privacy. New Media Currents believes that concern for everyone's privacy is a basis for sound business practices within direct marketing and other arenas. This statement is intended to apply to all visitors of web sites owned and operated by New Media Currents If you have any questions after reading this privacy statement, you may contact New Media Currents at 650 888-1816.

Collection of Information
New Media Currents does not collect personally identifiable information about visitors except when visitors specifically provide such information on a voluntary basis. For example, such personally identifiable information may be gathered from the registration process for subscription sites or services and in connection with content submissions, community postings (e.g., chat and bulletin boards), suggestions, and transactional areas. Such information may be used by New Media Currents for the following purposes: contacting a subscriber regarding account status, changes to the subscriber agreement, special discounts, promotions, products offered and other matters relevant to the underlying service and/or the information collected.

New Media Currents values opinions and comments from visitors, so we occasionally conduct online surveys. These surveys are entirely optional for all visitors. Most frequently, the information is aggregated and used to make improvements to New Media Currents web sites and to develop appealing content, features and promotions for visitors. Survey participants are anonymous unless otherwise stated in the survey. New Media Currents reserves the right to perform statistical analyses of visitors behavior and characteristics. In order to measure interest in and use of the various areas of the site and to inform advertisers of such information as well as the number of visitors that have been exposed to or clicked on their advertising banners. New Media Currents will provide only aggregated data from these analyses to third parties. Also, visitors should be aware that New Media Currents may sometimes permit third parties to offer subscription and/or registration-based services through an New Media Currents web site. New Media Currents is not responsible for any actions or policies of such third parties and visitors should check the applicable privacy policy of such party when providing personally identifiable information.

Visitors should be aware that when they voluntarily disclose personally identifiable information (e.g., user name, e-mail address) on the opinion boards of New Media Currents sites, that information, along with any substantive information disclosed in the visitor's communication, can be collected, correlated and used by third parties. This information may result in unsolicited messages from other posters or third parties. Such activities are beyond the control of New Media Currents

Cookies, etc.
Visitors also should be aware that non-personal information (for example, domain names or e-mail and IP addresses) and data may be automatically collected through the standard operation of New Media Currents 's internet servers or at New Media Currents 's discretion through the use of "cookies." "Cookies" are small text files a web site can use to recognize repeat visitors, facilitate a visitor's ongoing access to and use of the site, track usage behavior and compile aggregate data that will allow content improvements and targeted advertising. Cookies are not programs that come onto a visitor's system and damage files. Generally, cookies work by assigning a unique number to the visitor that has no meaning outside the assigning site. Visitors to New Media Currents web sites should be aware that New Media Currents cannot control the use of cookies, or the non-personal information collected through the cookies by advertisers or third parties hosting data for New Media Currents

If a visitor does not want information collected through the use of cookies, there is a simple procedure in most browsers that allows the visitor to deny or accept the cookie feature. However, visitors should note that cookies may be necessary to provide them with certain features (e.g., customized delivery of information) available on the New Media Currents web sites.

Opt Out Policy Upon Visitor Request
New Media Currents will:

• allow any visitor to "opt out" of further promotional contacts;
• use reasonable efforts to allow visitors to update/correct personal information previously submitted which he/she states is erroneous to the extent such activities will not compromise privacy or security interests;
• and initiate reasonable efforts to functionally delete the visitor and his/her personal information from its database.

Visitors should be aware that it might be impossible to completely delete erroneous information or a visitor's personal information without some residual information remaining in its database because of backups and records of deletions.

Security
New Media Currents is responsible for the security of personal information provided by visitors. Strict measures will be taken to assure against unauthorized access, alteration, or dissemination of personal information.

Disclosure of Information
New Media Currents may disclose visitor information if requested or required to by law, court order, or government or law enforcement authority. In addition, New Media Currents may in its sole discretion disclose visitor information if it believes in good faith that disclosure is otherwise necessary or advisable for any reason including without limitation rights or properties of New Media Currents or any third party.

Changes
New Media Currents reserves the right to change this privacy statement at anytime upon providing notification to visitors. This privacy statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any other person or entity.